Kbrw Blog

Turning your B2B supply chain into a competitive advantage: 4 key actions

Written by Camille | Jul 17, 2025 8:46:36 AM
 

Increase product availability without overstocking

Ensuring high product availability is critical in B2B, but overstocking comes at a high financial and environmental cost.

A unified, real-time view of inventory across sites and systems allows for smarter sourcing decisions and a more accurate Available-To-Promise (ATP) calculation. This enables you to keep your customer commitments while limiting working capital.

 

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Deliver a seamless and personalized B2B omnichannel experience

As B2B customer journeys become increasingly digital, businesses need to orchestrate all order flows across multiple channels: online portals, EDI, S2S, field sales, and more.

A centralized Order Management System (OMS) can help manage order capture, pricing, product eligibility, delivery conditions, and sourcing rules β€” tailored to each customer, across all channels.

Keep your customer promise β€” even when things go wrong

Maintaining a reliable customer promise is only possible when operations can adjust dynamically in the face of disruptions.

This means:

  • smart stock reservation at order time,

  • dynamic reallocation based on real-time events,

  • and decision-making based on evolving business rules.

Supply chains that can adapt in real time are better equipped to deliver, even when the unexpected occurs.

 

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Gain real-time visibility and improve responsiveness

Only a small fraction of B2B supply chain leaders can currently react to a stockout in less than 24 hours.

With real-time visibility into order and inventory flows, teams can proactively detect incidents, communicate alternatives, and identify areas for improvement β€” turning visibility into actionable control.

An OMS connected to key systems (ERP, WMS, TMS…) becomes a true command center for operational excellence.

Modernize your IT β€” without starting from scratch

Modernizing your supply chain execution doesn’t require rebuilding your entire IT landscape.

Kbrw’s API-first, composable solutions are designed to integrate with existing systems and support incremental deployment β€” enabling you to activate critical use cases quickly, without large-scale replatforming or vendor lock-in.

 

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